SERS Engineers
Start
Up Business Plan
January 2008
Contact Information:
FA
_____
_____
____
_____
technobo@technobookstore.com
This document contains
confidential information. It is not for re-distribution.It is disclosed
to you
for informational purposes only. Its contents shall remain the property
of SERS
Engineers and shall be returned to SERS Engineers when requested.
This is a business plan and does not imply an
offering of securities.
Table of
Contents
Executive Summary
1
Company Summary
3
Services
5
Market Analysis Summary 5
Strategy & Implementation Summary
.
7
Management Summary
.
.
11
Financial Summary
.
12
Appendix Resume
Founder
.
16
|
1. Executive Summary |
|
|
|
1.0 Executive Summary |
|
Sers
Engineers will be formed as a consulting firm specializing in
engineering
services, to be provided nationwide. The business is to be established
in
Saginaw,
MI. The founder of the firm, Dr.____, is a
professional
engineer with twenty years of progressive and responsible experience.
|
Year |
Sales($) |
Profits($) |
Sales/Profit(%)
|
|
2008 |
12,000 |
(68,200) |
-- |
|
2009 |
94,000 |
(4,700) |
(-5%) |
|
2010 |
184,000 |
+26,800 |
+15% |
|
2011 |
565,000 |
+255,900 |
+45% |
|
2012 |
970,000 |
+456,600 |
+47% |
|
2013 |
1,070,000 |
+540,000 |
+51% |
The firm
will focus in providing Structural,
Civil, and Geotechnical engineering services, as well as
research and
development in response to the various Government
grant SBIR programs (Small
Business Innovation Research).
|
1.1 Objectives |
|
- Achieve
reasonable market penetration and sales/Marketing response by the end
of first year.
- Break even by end of second year.
- Achieve Sales of at least $1,000,000 by fifth
year .
|
1.2 Mission |
|
SERS Engineers is focused on
providing Structural, Civil Engineering
Services, and research and development. We specialize in:
·
Low-rise building type projects
including;
residential, commercial grocery and retail stores, educational and
health care
facilities, financial institutions, light industrial
buildings and warehouses.
·
Light
roads and highways structures including bridges and culvert boxes.
·
Specialty
structures such as shoring devices, trench shield devices, concrete
shells,
above ground storage tanks, ...
·
Geotechnical
engineering services.
·
Quality
control and assurance in construction projects
·
Research
and development in response to the continual government demand for SBIR
and
STTR programs.
·
Conventional
and Specialty concrete materials consultation on use, specification,
mix design
and proportioning including fiber reinforced concrete and latex
modified
concrete.
We are able to accomplish
our objectives by emphasizing leading-edge computer based design
automation
into our approach as well as successful innovations from proven
national
R&D recommendations, and by staying current of all the national
trends
within the Structural and Civil engineering disciplines.
|
1.3 Keys to Success |
|
- Provide professional quality services on time
and on budget.
- Develop a follow-up strategy to gauge
performance with all clients.
- Implement and maintain a quality control and
assurance policy.
|
2. Company Summary |
|
|
|
2.0 Company Summary |
|
SERS Engineers is being formed in Saginaw,
Michigan,
by Dr. ____ in response to the following market conditions:
Start-up
opportunities exist, nationally, in the Construction A/E
services market due to a booming construction market.
The need for use of
efficient production methods by incorporating computer aided design
automation,
as well as research results from national R&D recommendations.
The advantages of our
approach are:
Economical pricing,
Better quality,
Implementing leading edge
design automation technology.
|
2.1 Company Ownership |
|
SERS
Engineers will be created as a limited
liability company. 80% of The
company will be owned
by its founder Dr. ___ ____. __%
equity is being offered, through this proposal, to investors in
exchange for
financial backup of _____ per year during the first crucial four
years.
|
2.2 Start-up Summary |
|
Our
start-up expenses amount to $25,600 during the first quarter of
operation,
which allows for initial legal expenses, licenses, permits, stationary,
specialty software, office equipment, and furniture, payroll, and
utilities. In
addition to these start-up costs, ____ will
contribute ____ worth of existing personal assets
(Computer Equipments, Technical References (books), Vehicles, &
Miscellaneous furniture towards the
overall start-up of the business.
|
2.3 Company Locations and
Facilities |
|
We
will
establish an office in Saginaw, MI. The office space is estimated to be
1000
square feet. At startup there will be two personnel in the office. By the end of the second year and fourth years
there will be three and four employees, respectively.
We expect to outgrow this space by the end of the seventh year
of
operation. We will be installing a
dedicated fax line as well as a high-speed Internet connection. An
interactive
website will also be developed which will serve as a marketing tool.
The domain
name of "sersengineers.com" is being reserved.
|
3. Services |
|
|
3.0
Services, Short and Intermediate Ranges
SERS Engineers offers structural & Civil
engineering services to all parties involved in the construction
industry. As
well as research and development in the SBIR/STTR government research
programs. We provide our customers the
best reliable solutions:
Offers the best price in the market;
Is the most technically advanced;
Saves our clients time and money;
Flexibility to easily accommodate design changes.
The envisioned major types of services
offered by
the company at startup would be as shown in the table
|
Service Label/Abreviation |
Service Type & Description |
|
STR. |
Structural Engineering Services |
|
GEO. |
Geotechnical Engineering Services |
|
CONS. QC/QA |
Constrcution Quality assurance & Control |
|
SITE DEV. |
Civil Engineering Site Development Services |
|
TRANS. |
Transportation Engineering Services |
|
SBIR I |
Research &
Development Grant Projects Phase I |
|
SBIR II |
Research &
Development Grant Projects Phase II |
Among our initial services bases are:
·
Commercial
& Residential Building Design.
·
Light
Industrial Building Design.
·
Roads
and Highways Structures Design.
·
Specialty
Shoring Devices Design.
·
Specialty
Concrete-Shell type structure design.
·
Specialty
Above Ground Storage Structures.
·
Project
in progress support:
·
Code
Officials Replies.
·
Construction
Support.
·
Situation
Evaluation.
·
Shop
Drawings Reviews.
·
Preparation
of Technical Reports.
·
Prototype
Development & Design Automation for Volume Clients with Repetitive
Projects.
·
Conventional
& Specialty Concrete Materials Consultation.
·
Geotechnical
Engineering Services
·
Transportation
Engineering Services
·
Construction
Quality assurance and control.
·
SBIR/STTR
research programs
3.1
Services, Long Term Range
In the long range, we envision SERS Engineers expanding the above services internationally and engaged in manufacturing of infrastructure related type of innovative new products as well as involved in construction management and real estate development. However, for