SERS Engineers

 

Start Up Business Plan

 





January 2008

 

Contact Information:

 

FA

_____

_____

____

_____

technobo@technobookstore.com

 

 

 

 

    This document contains confidential information. It is not for re-distribution.It is disclosed to you for informational purposes only. Its contents shall remain the property     of SERS Engineers and shall be returned to SERS Engineers when requested.

 

This is a business plan and does not imply an offering of securities.

 

 

 

 

Table of Contents

 

Executive Summary  …………………………………………………………1

Company Summary  …………………………………………………………3

Services  ………………………………………………………………………5

                 Market Analysis Summary  …………………………………………………5

              Strategy & Implementation Summary  ………………………………….…7

    Management  Summary  ……………….……………………………….…11

Financial Summary  ………………….……………………………………12

Appendix  Resume Founder…….…………………………………………16


 

1. Executive Summary

 

1.0 Executive Summary

 

           Sers Engineers will be formed as a consulting firm specializing in engineering services, to be provided nationwide. The business is to be established in Saginaw,               MI. The founder of the firm, Dr.____, is a professional engineer with twenty years of progressive and responsible experience.

 

    Initial start up costs amount to $25,600 is required. 20% equity is being offered, through this proposal, to investors in exchange for financial backup of $80,000 per year     during the first crucial four years. The company is projected to break even by the 9th quarter of operations (1st quarter of third year in business) as indicated in sales         table and graph shown below.

 

 

Year

Sales($)

Profits($)

Sales/Profit(%)

2008

12,000

(68,200)

--

2009

94,000

(4,700)

(-5%)

2010

184,000

+26,800

+15%

2011

565,000

+255,900

+45%

2012

970,000

+456,600

+47%

2013

1,070,000

+540,000

+51%

 

    The firm will focus in providing Structural,  Civil, and Geotechnical engineering services, as well as research and development in response to the various Government     grant SBIR programs (Small Business Innovation Research).

 

 

 

 

 

 

 

 

 

 

 

 

 






 


1.1 Objectives

 

  1.  Achieve reasonable market penetration and sales/Marketing response by the end of first year.
  2. Break even by end of second year.
  3. Achieve Sales of at least $1,000,000 by fifth year .

1.2 Mission

 

 

            SERS Engineers is focused on providing Structural,  Civil Engineering Services, and research and development. We specialize in:

·             Low-rise building type projects including; residential, commercial grocery and retail stores, educational and health care facilities, financial institutions, light industrial     buildings and warehouses.

·             Light roads and highways structures including bridges and culvert boxes.

·             Specialty structures such as shoring devices, trench shield devices, concrete shells, above ground storage tanks, ...

·                     Geotechnical engineering services.

·                     Quality control and assurance in construction projects

·                     Research and development in response to the continual government demand for SBIR and STTR  programs.

·                     Conventional and Specialty concrete materials consultation on use, specification, mix design and proportioning including fiber reinforced concrete and latex modified concrete.

 

            Our Mission is to be a national leader, accomplishing our customer objectives in a timely and economical manner maintaining all budgets and schedules, and         protecting the safety and integrity of the projects.

We are able to accomplish our objectives by emphasizing leading-edge computer based design automation into our approach as well as successful innovations from proven national R&D recommendations, and by staying current of all the national trends within the Structural and Civil engineering disciplines.

1.3 Keys to Success

 

    1. Provide professional quality services on time and on budget.
    2. Develop a follow-up strategy to gauge performance with all clients.
    3. Implement and maintain a quality control and assurance policy.

2. Company Summary

 

2.0 Company Summary

 

 

SERS Engineers is being formed in Saginaw, Michigan, by Dr. ____ in response to the following market conditions:

• Start-up opportunities exist, nationally, in the Construction A/E services market due to a booming construction market.

• The need for use of efficient production methods by incorporating computer aided design automation, as well as research results from national R&D recommendations.

The advantages of our approach are:

• Economical pricing,

• Better quality,

• Implementing leading edge design automation technology.

           

2.1 Company Ownership

 

 

SERS Engineers  will be created as a limited liability company. 80% of  The company  will be  owned by its founder Dr. ___ ____. __% equity is being offered, through this proposal, to investors in exchange for financial backup of _____ per year during the first crucial four years.

 

2.2 Start-up Summary

 

 

Our start-up expenses amount to $25,600 during the first quarter of operation, which allows for initial legal expenses, licenses, permits, stationary, specialty software, office equipment, and furniture, payroll, and utilities. In addition to these start-up costs, ____  will contribute ____ worth of existing personal assets (Computer Equipments, Technical References (books), Vehicles, & Miscellaneous furniture  towards the overall start-up of the business.

 

2.3 Company Locations and Facilities

 

 

We will establish an office in Saginaw, MI. The office space is estimated to be 1000 square feet. At startup there will be two personnel in the office. By  the end of the second year and fourth years there will be three and four employees, respectively.  We expect to outgrow this space by the end of the seventh year of operation.  We will be installing a dedicated fax line as well as a high-speed Internet connection. An interactive website will also be developed which will serve as a marketing tool. The domain name of "sersengineers.com" is being reserved.

 





3. Services

3.0                       Services, Short and Intermediate Ranges

 

SERS Engineers offers structural & Civil engineering services to all parties involved in the construction industry. As well as research and development in the SBIR/STTR government research programs.  We provide our customers the best reliable solutions:

 

• Offers the best price in the market;

• Is the most technically advanced;

• Saves our clients time and money;

• Flexibility to easily accommodate design changes.

The envisioned major types of services offered by the company at startup would be as shown in the table

Service Label/Abreviation

Service Type & Description

STR.

Structural Engineering Services

GEO.

Geotechnical Engineering Services

CONS. QC/QA

Constrcution Quality assurance & Control

SITE DEV.

Civil Engineering Site Development Services

TRANS.

Transportation Engineering Services

SBIR I

Research  & Development Grant Projects Phase I

SBIR II

Research  & Development Grant Projects Phase II

 

Among our initial services bases are:

·         Commercial & Residential Building Design.

·         Light Industrial Building Design.

·         Roads and Highways Structures Design.

·         Specialty Shoring Devices Design.

·         Specialty Concrete-Shell type structure design.

·         Specialty Above Ground Storage Structures.

·         Project in progress support:

·        Code Officials Replies.

·        Construction Support.

·        Situation Evaluation.

·        Shop Drawings Reviews.

·        Preparation of Technical Reports.

·        Prototype Development & Design Automation for Volume Clients with Repetitive Projects.

·        Conventional & Specialty Concrete Materials Consultation.

·        Geotechnical Engineering Services

·        Transportation Engineering Services

·        Construction Quality assurance and control.

·        SBIR/STTR research programs

3.1                        Services, Long Term Range

 

In the long range, we envision SERS Engineers expanding the above services internationally and engaged in manufacturing of infrastructure related type of innovative new products as well as involved in construction management and real estate development. However, for